Introduction

Human practice represents a two-way interaction between scientific research and society, integrated into every step of the iGEM cycle. As a product of societal beauty trends, cosmetics are closely connected to society in their design, formulation, and marketing processes. Aiming to produce cosmetics raw materials or skincare products through synthetic biology, it is significant for 24iZJU-China to strictly carry out integrated human practice in each step of our project to ensure our product is effective, valuable, and accepted by the public.

In this section, we highlight the journey we've finished starting from having no prior knowledge in this field to gaining further understanding of the beauty industry and smooth communication with key stakeholders. By actively incorporating meaningful feedback from society, we have worked to ensure that our product is not only feasible and well-received but also environmentally sustainable and safe. We are deeply thankful for the support and guidance we've received, and we hope that our efforts in promoting scientific understanding and fostering sustainable development will positively impact the world.

What you will see may not be a perfectly seamless integrated Human Practice throughout the project timeline. This is because some feedback was critical, some suggestions were voted down, and sometimes we had to set aside certain efforts to refine the project. However, we believe that these challenges helped us strengthen our critical thinking and improve our ability to incorporate feedback thoughtfully and effectively.

The AREA Framework for Fashion and Cosmetics Village

The AREA framework (Anticipate, Reflect, Engage, Act), that first implemented by the 2017 Exeter team, is a well-established approach for Responsible Research and Innovation (RRI) [1]. Over the years, it has been widely used by various teams participating in the iGEM competition. Some teams have performed several iterations of the original model to make it a better tool for the competition. This year, iZJU-China chose the fashion and cosmetics village and planned to continue to use the AREA framework as a direction. However, given the strong ties to fashion and social dynamics of this village, it is necessary to update the version of the AREA framework specifically for the village.

To align with the beauty industry, it is crucial to integrate the relevant ethical, cultural, and aesthetic nuances considerations at each stage of the framework. For example, under "Anticipate," we could target the social hot spots to design our product and forecast the potential social, environmental, and health impacts that may occur during product development. In "Reflect," we could consider more information on the current state of the beauty industry as well as beauty standards influenced by the current society or social network. During the "Engage" phase, deeper interactions may be required with stakeholders that cannot be limited to those familiar with Synbio technology but include fashion influencers, customers, sales, quality controllers, and alike. While in the "Act" stage, we would focus not only on products, but on ethical issues, impact on society, and our outlook for the future.

The goal is to create a version of the AREA framework that is not only applicable today can be applied to other teams engaging in the fashion and cosmetics village. We also hope teams in the following years to contribute to the refinement of this methodology, ensuring its relevance with the constantly changing fashion and cosmetics industry.

Here is a plot to show the details of our modified AREA framework:

arealoop

Stakeholders

To comprehensively understand and assess the stakeholders associated with our project, we engaged in brainstorming sessions to thoroughly discuss and gather information.

In accordance with the guidelines provided on the iGEM official website, we engage in group discussions to complete a stakeholder value matrix and systematically classify and evaluate our stakeholders. Initially, we consulted a beauty industry report [2] and identified potential stakeholders from the list curated by Business for Social Responsibility (BSR) at bsr.org. Subsequently, we categorized these stakeholders using distinct color codes to create an intuitive stakeholder map.

stakeholdermap
R&D of GMO: Research and Development of Genetically Modified Organisms
KOL: Key Opinion Leader

We then assessed various factors related to each stakeholder, including their influence on the project, benefits derived from it, control over resources, exposure to risks, information requirements, and willingness to collaborate. Based on these considerations, we constructed a stakeholder value matrix.

stakeholdermatrix

Ultimately, after thorough discussion and analysis of all materials collected, we developed a power-interest grid. The resulting chart indicates that consumers and cosmetics developers are of significant interest to us, and they became our primary groups for engaging in the build-up of the project.

powerinterestgrid

Non-stakeholders

During the analysis of our surveys, we identified a group of individuals who do not have a direct interest relationship with or even repel to the project but may indirectly influence the decision of our stakeholders. And we call this group of individuals "non-stakeholders". This group of people is apparent in the highly subjective beauty industry and their attitude can easily influence customers. For example, if someone values fashion or cosmetics, but their parent or partner strongly disapproves, their perception of the industry might be affected. In this way, the attitudes or misconceptions of non-stakeholders can influence the purchasing decisions of skincare consumers. In our surveys, we found that gender is a key factor in distinguishing stakeholders from non-stakeholders.

Timeline

We divided our timeline into four steps according to the AREA framework. In each activity or interview, we firmly observe the steps of aim, process, reflection, and action to ensure the efficacy of our communication with society and to precisely solve the problems of our project.

tline
Figure. A summary timeline showing changes in the e-commerce model and reasons behind the changes. Throughout this timeline, the most significant evolution of our project is the transition of our aim from simply transforming the oscillating system, to producing a type of cosmetics ingredients, and to temporarily abandoning ingredients but producing a finished skincare product. B to B: business-to-business, B to C: business-to-customer.

• Anticipate - looking for design ideas

At the beginning of our journey to the competition, we decided to apply a newly published oscillating system and transform it into something meaningful and innovative. Traditional industrial production merely utilizes model organisms, such as yeast, to produce products. However, these model organisms themselves are not utilized further, which becomes a limitation to production efficiency. We attempted to be able to utilize not only the substances produced by the oscillating system added to the yeast but also the yeast itself as part of the product. However, we didn't settle on a clear direction for a long time.

On April 23rd, 2024, we had a group meeting to study the introduction of some newly emerged villages this year and discuss our village choice. During a break in the meeting, one of our group members complained about her contact dermatitis after using a low-quality facial cream the previous day. This issue resonated with many of our teammates, leading us to pay attention to the beauty industry and to focus on "yeast lysate". Then, the idea of trying the fashion and cosmetics village popped out. And we wanted to gather more information to see if our project would fit.

In this section, we mainly communicated with cosmetics research experts, professors, and our advisors, who offered advice on our project design based on the current situation of the beauty industry and the feasibility of experimental design. Eventually, we were more confident to enter the newly established fashion and cosmetics village.

Dr. Jian QIAO

24.04.28-05.01
Dr. Jian QIAO
1st communication with cosmetics experts for candidate products



gcmeeting

24.06.01-02
Dr. Jian QIAO and his colleagues
2nd communication with cosmetic experts for candidate products



group discussion

24.06.17-6.19
Group discussion
Officially determine our products and the iGEM village choice



profWenwenHuang

24.06.21 & 24.06.24
Professor Wenwen Huang and Professor Jiazhang Lian
Communication about the design of plasmids



• Reflect - understanding the current state of the industry

Before engaging with stakeholders and refining our project, we first sought to understand the current societal context and ethical responsibilities of the skincare industry. This reflection outlines the influence of social trends, the specific stakeholders involved, and the ethical considerations we must address, including the growing demand for environmentally friendly and sustainable practices. Additionally, we recognize the importance of making high-quality skincare products accessible to a broader audience by addressing concerns about affordability. This understanding is crucial to ensure that our product development aligns with both industry standards and consumer demands for green, affordable, and ethical skincare solutions.

The Impact of Social Media and Beauty Trends on Consumer Choices

In today's highly connected world, social media platforms such as Facebook, Instagram, TikTok, and Twitter are key drivers of consumer choices in skincare. Influencers, beauty gurus, and viral trends significantly shape what products consumers deem essential. For example, the growing trend of “clean beauty” emphasizes products made with natural, soothing ingredients, which are both effective and safe for the skin. Studies have shown that consumers increasingly prefer beauty products perceived as healthier and more sustainable [3]. The clean beauty movement has also led to a surge in demand for transparency in product labeling and formulation, with consumers being more conscious of harmful chemicals [4]. However, while social media has increased awareness about the importance of skincare, the high cost of premium skincare products remains a barrier for many consumers. The price gap makes it difficult for some individuals to afford high-quality skincare options [5].

Evaluation of our product based on consumer demands

In response to these trends, we have chosen ceramides, α-bisabolol, and yeast extract as the primary ingredients for our skincare product. Ceramides help to restore the skin barrier. It was initially derived from animal sources and later extracted from plants, both of which posed environmental challenges due to resource consumption and habitat disruption. Recent advancements in biotechnology now allow for synthetic ceramide production, offering a more sustainable and ethical solution [6]. Bisabolol, known for its anti-inflammatory and soothing properties, is an excellent choice to meet the growing demand for gentle yet effective skincare [7]. Traditionally, bisabolol is extracted from chamomile, a process that can strain natural resources. By using synthetic biology to produce bisabolol, we can reduce the need for plant harvesting, thus promoting a more sustainable and environmentally friendly approach [8]. Additionally, yeast extract, another key ingredient in our formulation, is known for its beneficial properties in skincare. It contains vitamins, amino acids, and antioxidants that help promote skin regeneration, improve hydration, and enhance overall skin health [9].

By aligning our product with these consumer trends, we ensure that it appeals to the health-conscious, beauty-savvy audience that is under the influence of social media and beauty trends.

Ethical, Social, and Environmental Responsibilities of the Skincare Industry

Throughout our research, we identified several key stakeholders: consumers, regulatory bodies, suppliers of raw materials, and environmental organizations. Each group of stakeholders has its own expectations and concerns that companies in the skincare industry must address.

- Consumers are increasingly demanding transparency in the ingredients and production methods used by companies. They seek products that are ethically sourced, sustainable, and free of harmful chemicals. According to Moore [10], 67% of beauty consumers actively look for products with clear ingredient lists and ethical sourcing.
- Regulatory bodies enforce safety standards for cosmetics, and compliance with these regulations is crucial to maintain trust and avoid harm to consumers. Organizations such as the U.S. Food and Drug Administration (FDA) and the European Chemicals Agency (ECHA) are key in regulating cosmetic products to ensure they meet safety standards.
- Suppliers play a key role in ensuring that raw materials like ceramides and bisabolol are sustainably sourced and do not contribute to unethical practices, such as the exploitation of labor or environmental degradation. Research emphasizes the importance of ethical supply chains in maintaining product integrity and reducing environmental harm [11,12].
- Environmental organizations emphasize the need for eco-friendly production processes, packaging, and ingredient sourcing to minimize the carbon footprint and reduce the use of non-recyclable materials. Companies are under increasing pressure to shift towards sustainable packaging solutions, with many consumers favoring brands that minimize their environmental impact [13].

In addition to these stakeholders, we must acknowledge some of the ethical challenges within the skincare industry. These mainly include misleading marketing, non-transparent ingredient sourcing, and environmental concerns related to production waste. We realized that we should commit to ethical sourcing of our ingredients, particularly ensuring that the ceramides and bisabolol used are both sustainably produced and environmentally friendly. Moreover, we must focus on providing clear, transparent communication about our product’s efficacy and ingredients to avoid misleading consumers. This commitment to transparency and sustainability can not only address current ethical issues in the industry but also build trust with our stakeholders.

Conclusion

By reflecting on the state of the skincare industry, we have gained a clearer understanding of the responsibilities we must uphold and the expectations of our stakeholders for our product. This knowledge enables us to communicate with stakeholders with greater clarity and purpose. It also ensures that our product development aligns with ethical standards, social trends, and consumer demands, ultimately leading to a product that is both responsible and practical.

• Engage - sharing the project and receiving feedback

In this part, we refined our project by actively communicating with relevant parties and collecting feedback. We interviewed stakeholders like R&D personnel in cosmetics companies, dermatologists, professors, regulators, etc, and reflected on what we needed to do to improve our project according to their feedback. Two company visits (Guanchen Biotech and Ashland), which are our main focus, also gave us further insights into the beauty industry. The surveys of individuals and customers are presented separately because we collect their suggestions throughout the project, but not at a fixed point in time.

round images

24.06.30
Proya's R&D personnel
The beginning of our project refinement



round images

24.07.01
Dr. Aili GAO
Increasing our focus on skincare safety and science popularization



profWenwenHuang

24.06.28 & 24.07.13
Professor Wenwen Huang and Professor Jiazhang Lian
Solving problems about plasmid design



round images

24.07.04-05
The SynBio+ 2024 Synthetic Biology Conference
The turning point of our business model (B to B -> B to C)



round images

24.07.12-13
CCiC
Further improvement after project presentation and communication



round images

24.07.22
Interferon and Biocatsyn Biotechnology Co., LTD
Questioning the cosmetics scoring model



profJiazhangLian

24.07.23
Professor Jiazhang Lian
Solving problems we met on PCR



gcBio

24.08.07
Guanchen Biotech
Further improvement after company visits and communication



beauty-town

24.08.07
Chinese beauty town
Beauty museum visit and preliminary market research



ashland1

24.08.09
Ashland
Further improvement after company visits and communication



Miss Pi LIN

24.08.13
Miss Pi LIN
Giving ideas on the popularization of science



24.09.14
Mary Kay's Quality Department Staff (QA)
Considering laws during marketing process



Surveys

• Introduction

Initially, we looked for online surveys on skincare products and synthetic biology, but most of the information was market-focused and didn't investigate people's concerns about how cosmetics are produced, especially the biosynthetic method. Additionally, many surveys were conducted by profit-driven organizations like large companies, and we were unsure of the credibility of the data. Therefore, we decided to create our own survey and publish an analysis of the results online for others to reference.

We first carried out a small-scale offline survey targeting stakeholders with a background in biology. This focused survey allowed us to gather higher-quality responses and additional feedback beyond the answers. This feedback was instrumental in refining our online questionnaire for the general consumer audience. Based on the insights from the first survey, we redesigned another online questionnaire tailored to the general public. The questionnaire incorporated a branching logic that directed respondents to more targeted questions based on their language, age, educational background, and other factors. We distributed the questionnaire across multiple platforms, including WeChat and Xiaohongshu, and received 556 responses from 10 countries across various continents, including China, Greece, Singapore, the United States, and so on.

• GDPR principles

In this survey, we strictly adhere to the seven core principles of the General Data Protection Regulation (GDPR) to ensure that participants' personal data is fully protected.
Specifically:
GDPR compliance is built on the following seven key principles for data processing:

Lawfulness, Fairness, and Transparency: Personal data must be processed in a lawful and fair manner, with full transparency and consent from the data subject (e.g., survey participants). All individuals should be aware of what data is being collected, the reasons for collection, and how the data will be used.

Purpose Limitation: Data should only be collected for specific, legitimate purposes and should not be used for any purpose that is incompatible with those original purposes.

Data Minimization: Only the data that is relevant and necessary for the project should be collected, avoiding the collection of excessive data to minimize privacy risks.

Accuracy: Data must be kept accurate and up to date. If any inaccuracies are discovered, they should be corrected or deleted promptly.

Storage Limitation: Personal data should only be retained for as long as necessary. For projects, it's recommended to keep data for no more than six months after the Jamboree, after which it must be securely deleted.

Integrity and Confidentiality: All personal data must be securely protected from unauthorized access, loss, or damage. This includes storing data on password-protected devices and using backups to prevent accidental data loss.

Accountability: Teams are responsible for how they process personal data and must be able to demonstrate compliance with GDPR principles. This includes obtaining signed informed consent from participants and ensuring proper data management throughout the project.

At every stage of the survey, we ensure that participants voluntarily participate with informed consent and can withdraw their consent at any time. Here is the informed consent we wrote which was shown on the top of our questionnaire.

surveyphoto

• Results of the first survey

This survey revealed the level of consumer understanding of synthetic biology, iGEM competition, skin types, and cosmetic product ingredients, as well as their knowledge of biofabricated cosmetics and specific skincare ingredients. The survey results also point to potential needs for increased public education, product information transparency, and consumer protection.

(Click here to see details of the questionnaire and the results)

Here are some main points of the results:
1. The results revealed varying levels of knowledge among participants about synthetic biology and skincare products.
2. Consumer attention to cosmetic ingredients is gradually increasing, along with a growing demand for transparency and safety.
3. Public awareness of biofabricated cosmetics remains relatively low, especially regarding differences in ingredients and their benefits. This indicates the need for further education and information dissemination to enhance public understanding and acceptance of these innovative products.
4. The brand effect greatly impacts customers, such as this survey result: more people dared to use yeast extract when they learned that SK2's main ingredient is also yeast extract.

surveyres

After distributing the questionnaire, we luckily received several insights and suggestions for improvement due to the advantage of face-to-face communication after distributing the paper questionnaire:

1. General Disinterest in Skincare: A significant number of respondents mentioned that they do not regularly use skincare products. This suggests that the questionnaire might not resonate with a broad audience.
2. Male Respondents' Reactions: Some male participants expressed that they were not the right target audience for a questionnaire about cosmetics and skincare. Many stated they are not interested in such topics at all, with comments like "It's a bit difficult for me since I don't use skincare products" or "Most men don’t use these products, we prefer simplicity."
3. Confusion Among Female Respondents: There was also a portion of female respondents who did not understand the purpose of the questions. Some felt that skincare is subjective and difficult to assess ("Skincare is too much of a personal preference," "It's too troublesome to follow any routine."). Others stated that they found some questions challenging and ended up guessing their answers.
4. Positive Curiosity: A few participants expressed strong curiosity about the project and were excited to see the outcomes, commenting things like “Wow, you're developing skincare-related products?” and "Looking forward to the final product!"
5. Interest in Improvement: Some respondents showed interest in skincare and provided constructive feedback. One suggestion was to make Question 14 more specific, such as asking respondents to provide a monthly skincare budget.

• Results of the second survey

This online questionnaire targeted stakeholders with diverse backgrounds and was distributed across multiple platforms (such as WeChat and Xiaohongshu), covering a broader audience. We collected 556 responses mainly from various provinces in China, but also from other 9 countries.

survyres

The design of the online questionnaire incorporated branching logic, dynamically adjusting questions based on respondents' language, age, educational background, and other factors. This approach not only improved the relevance of the questionnaire but also enhanced the accuracy and representativeness of the data. In designing the online questionnaire, we paid special attention to GDPR requirements, ensuring that all participants clearly understood the purpose of data usage before starting the questionnaire.

qstr
Figure. Mind map of questionnaire structure.

Here are some main points of the results:

Background of participants:
- Gender Distribution: Female respondents significantly outnumbered male respondents, suggesting females have a relatively higher interest in the survey's topic.
- ge Group: The 19-25 age group takes up around half of the participants, indicating that the survey’s theme or communication channels resonated more with this demographic.
- Academic/Professional Background: Around 60% of participants lacked a background in biology or chemistry, reflecting a diverse audience from various fields.
- Genetic Engineering Awareness: Many non-biology respondents had heard of genetic engineering, but a significant portion lacked understanding, highlighting the need for public education.
- Skin Type Awareness: Combination skin was the most common according to self-description, but around 14% of respondents were uncertain about their skin type, suggesting the need for better skin type education.

skintype
Figure. The percentage of different types of skin.

Knowledge of ingredients of our product:

- Biologically Manufactured Cosmetics: Public understanding of biologically manufactured cosmetics was low, indicating a need for more outreach and education.
- Yeast Extract in Skincare: Consumers were open to skincare products containing yeast extract but expressed concerns about product effectiveness and trusted brand credibility as influencing factors.
- The function of ceramide and α-bisabolol: only around half of the participants know the right function of ceramide and α-bisabolol, suggesting further popularization of these two ingredients.

About product selection:

- Criteria: Respondents tended to prioritize product effectiveness and personal experience over brand reputation when choosing skincare products.
- Budget: The majority of respondents had a monthly skincare budget of 50-200 yuan, indicating a focus on practicality and cost-effectiveness.
- Ingredient Awareness: Interest in skincare product ingredients varied, but awareness is growing as consumer education improves.
- Trust in Skincare Products: Most participants believed skincare products were effective in improving skin conditions, reflecting high trust in the industry, while some participants have negative attitudes like 'Don't know much about it, but if there are good skincare products that are cost-effective, I would consider getting them’, ‘too lazy to take care of my skin’, ‘Spend time’, ‘No need at all’, ‘It is much more difficult than it seems’.
- Preference for Natural Ingredients: Respondents showed a preference for natural plant extracts over chemically synthesized or genetically engineered products. It reflects a shift toward organic and natural options. However, They may still be unfamiliar with or resistant to biomanufactured skincare products.

cusprefer
Figure. Consumer preferences for different types of cosmetics.

(Click here to see details of the questionnaire and the results)

A Focus Group Interview On Skincare Product Selection

A focus group interview is a method used to gain in-depth insights into consumer preferences and behaviors by engaging participants of different ages and genders. Our previous public survey targets a wide range of participants, including consumers and non-stakeholders. This session's theme was to further explore how consumers choose skincare products, their packaging preferences, and their views on product efficacy, aiming to gather valuable feedback that can inform targeted product development and marketing strategies.

• Aim:

1. To explore consumer decision-making processes in skincare product selection, focusing on the influences of product efficacy, packaging, and ingredient production methods on purchasing behavior.
2. To identify key factors that shape consumer preferences for natural versus synthetic ingredients, and their openness to innovative formulations such as yeast lysate, highlighting how scientific knowledge and product transparency can impact trust and acceptance.
3. To understand consumer expectations and pain points related to skincare products, including past experiences with product efficacy, packaging, and the reliability of marketing claims.
4. To examine the role of external recommendations, such as influencers, friends, and professional endorsements, in shaping consumer choices, especially in the context of evolving market trends and product innovations.
5. To assess the level of risk consumers are willing to take with new skincare ingredients, including their concerns about ingredient transparency, safety, and the depth of information available to them.

• Process I:

In the focus group discussion, we invited participants of different ages and genders: Qianqian, a female in the 50-60 age range; Tingting, a female in the 30-40 age range; Huahua, a female aged 20-30; Wang Chen, a male aged 20-30; Mengmeng, a female aged 20-30; and Situ, a female aged 20-30. Each participant shared their insights on various aspects of skincare product selection, packaging preferences, and product efficacy. Below are the details of each question along with their corresponding answers:

focusGroupInvitePost
Figure. A Poster for the focus group interviews (left) and organizational records of the WeChat group chats (right).

Q: How do you usually choose skincare products?

• Mengmeng: I use a facial cleanser, and moisturizing is essential because I have dry skin. For example, I use Proya 630.
• Situ: My primary needs are to reduce acne scars and brighten my skin, following a doctor's advice to use Vitamin A cream. Moisturizing is also a priority, so I frequently purchase hydrating products.
• Wang Chen: There are fewer options for male cosmetics, yet the market demand for men's skincare products is significant.
• Huahua: For my sensitive skin, I use La Roche-Posay products, creams to reduce closed comedones, pro-version masks, and products to lessen redness.

focus1

Q: Do you consider product packaging when choosing products?

• MYX: Yes, packaging reflects product quality and the company's attention to detail.
• Tingting: I dislike excessive packaging, especially when packaging outweighs the actual product, such as when a 200g container only holds 30g of product. I prefer simple yet elegant designs, but not overly plain.
• Wang Chen: I don't care much about packaging; my focus is primarily on function, followed by price. However, luxury brands with simple and high-end packaging may attract me.
• Tingting: Products developed by hospitals or laboratories, despite their simple packaging, are reliable due to the emphasis on research and development. I believe the cost is invested in research rather than packaging, which I find acceptable.
• Qianqian: I trust products developed by universities or hospitals and do not prioritize packaging. Chinese brands appeal to me due to cultural affinity, and I tend to support local products over international ones.
• Mengmeng: I don't care about packaging; efficacy is my priority. Attractive packaging alone won't influence my decision.
• Situ: Improved packaging might attract consumers, but efficacy is still more important.

focus2

Q: Have you ever had a disappointing experience with skincare products?

• Situ: I've had skin issues without consistent effects; the product seemed to ignore the time needed to prove efficacy and exaggerated its benefits.
• Tingting: Using certain mud masks made my dry skin worse, leading to dehydration and peeling. These products downplayed side effects and overlooked my skin type, which was disappointing.
• Huahua: I haven't had major disappointments, but I noticed when product claims didn't match the actual results, such as a Lancome product promising brightening effects that I didn't experience. It also failed to warn against using it on sensitive skin, despite containing alcohol, which is not suitable for sensitive types.

focus3

Q: Does the production method of skincare ingredients affect your purchasing decisions? Are you open to using yeast lysate, or do you prefer plant extracts over synthetic ones?

• Tingting: I've used SK-II's Facial Treatment Essence, which contains yeast extract, though I wasn't initially familiar with its benefits. It did make my skin brighter than other products, but the brand's markup is too high. I like bio-extracts and would look for more affordable alternatives.
• Qianqian: I prefer natural plant extracts but prioritize effectiveness. If yeast lysate or synthetic ingredients prove more effective, I would consider them.
• Wang Chen: Men's skincare products, such as masks, often include yeast extracts. For me, value for money is key; effectiveness is more important than the brand, and I choose products based on ingredients.

Q: How do you usually select skincare products? Through recommendations from family and friends or influencer reviews?

• Mengmeng: I trust friends more because influencer content often includes advertisements. A blogger wouldn't recommend a product without some incentive, so I prefer advice from people whose skin type I know.
• Tingting: I might trust influencers more because my friends' skin types often differ from mine, leading to varying product experiences. However, influencer credibility varies, so I compare multiple sources before buying.
• Wang Chen: Different skin types influence my decisions, so I lean toward influencer advice because they usually offer information on a variety of skin types. I also conduct my own research before making a choice.
• Huahua: Recommendations from friends are noted but less likely to influence me due to differing skin types. I primarily rely on online research and real user reviews, avoiding products with negative feedback.

Q: Do you have concerns about skincare ingredients? Would you try a new cosmetic ingredient, or are you cautious?

• Wang Chen: I would try new ingredients, trusting the rigorous safety tests that products undergo. Natural extracts like snow lotus appeal to me, and I’m willing to experiment with such options.
• Tingting: I am hesitant to try entirely new ingredients, especially those not found in reputable products. As women age, skin sensitivity increases, so I avoid unfamiliar ingredients unless they are used in high-end brands I trust.
• Qianqian: I'm open to trying new ingredients if there is scientific support for their efficacy and safety. I rely on educational content and evidence to build trust in new components.
• Huahua: I rarely jump on trends involving novel ingredients unless there’s strong, credible endorsement. Frequent promotions on social media make me skeptical of the motivations behind such endorsements. • Mengmeng: I'm cautious with hyped products and prefer to see user feedback before trying. I investigate negative reviews to ensure compatibility with my skin type.

• Process II:

Due to the limited number of participants aged 40-60, we conducted additional interviews with two individuals (one male and one female) in this age range to gather more insights on their skincare preferences.

How They Choose Skincare Products:

Price: Price is a key factor influencing their decision-making process.
Effectiveness: The effectiveness of the product is a top priority.
Marketing and Recommendations: Their choices are influenced by promotional strategies, including advertisements, endorsements from influencers, or simply seeing the product used by people around them.
Participants in this age group typically do not pay much attention to the production methods or detailed ingredients of the products. Even when ingredients are discussed, technical terms often sound confusing and do not significantly impact their buying decisions. Sales conversations usually emphasize the brand, origin, efficacy, and occasionally touch upon the main ingredients.

Specific Skincare Products Used:

Cleansers: A basic and regular part of their skincare routine.
Moisturizers: They often use lotions recommended or prescribed by hospitals, such as Vitamin E lotion or hydrosilicone ointment, which may be developed by local institutions like Zhejiang University. These products may not always have ingredients explicitly listed.

hpcream
Figure. Daily skincare products like Vitamin E lotion or hydrosilicone ointment are shown to us by one of the participants aged 40-60.

Additional Insights (Female, 40-50 years old):

Skincare Selection: As they age, they tend to stick with products they experimented with when they were younger, showing a strong preference for consistency in their routines.
Skincare Habits: Generally, their skincare routines are minimal, reflecting a less intensive approach compared to younger groups.

• Overall Trend Analysis:

Young Group (20-30 years old): Consumers in this age group, both male and female, are more concerned with specific skincare issues such as moisturizing, acne treatment, and sensitive skin. They focus on the effectiveness of products and are more likely to rely on real user feedback, recommendations from friends, or professional advice. They are cautious about blindly following influencers and social media trends.
Middle-aged Group (30-40 years old): Consumers in this age range start paying more attention to product ingredients and scientific background, showing a strong focus on safety and actual efficacy. Their choices are more rational, and they are less likely to try emerging ingredients unless these ingredients are widely accepted and proven effective.
Mature Group (50-60 years old): Female consumers in this age group place higher trust in products backed by research and supported by professional institutions. They prefer natural ingredients but are also willing to try synthetic ingredients if they prove to be more effective. This group also demonstrates a preference and support for domestic brands.

• Reflection:

Based on these insights, it is clear that efficacy, scientific backing, and transparency in product formulation are crucial in influencing consumer decisions. Packaging, though considered by some, often takes a backseat to product performance and ingredient reliability. Further, while natural extracts are preferred, there is openness to synthetic alternatives if proven effective. Moving forward, a focus on educating consumers about ingredient benefits and providing clear, reliable product information can enhance trust and acceptance in the market.

• Action:

1. Emphasize Efficacy: Highlight the proven results and effectiveness of products to build trust.
2. Utilize Trusted Endorsements: Leverage recommendations from trusted sources like professionals and real users.
3. Age-Specific Marketing: Tailor marketing strategies to the specific needs and preferences of each age group.
4. Minimize Packaging: Opt for minimalist, eco-friendly packaging that appeals to practical and quality-focused consumers.
5. Develop Familiar Products: Create products that align with existing routines, especially for older consumers.
6. Highlight Local Credibility: Promote partnerships with local institutions or hospital-backed products to build trust.
7. Address Price Sensitivity: Offer a range of price points with a focus on value for money.
8. Promote Balanced Ingredients: Emphasize the benefits of both natural and scientifically advanced ingredients. 9. Learn the key cosmetics regulations in China

Act - close the loop

To ensure our design aligns with expectations, we have delved into comprehensive research of the beauty industry. Through surveys, focus group discussions, one-on-one interviews, and social media engagements, we have gathered insights into the needs, preferences, and usage habits of our target consumers, as well as their specific desires for beauty products. Moreover, we have analyzed the offerings of our competitors to grasp market dynamics and uncover niches for differentiation. Collaborating closely with researchers and formulators, we have ensured our products are safe, potent, and adhere to regulatory standards. Post each stakeholder interview, we persist in propelling the project forward. We actively refine our strategies, convene pertinent meetings, and deliberate on and revise our product design schemes. This approach is to guarantee that each conversation yields tangible value. We aspire for the outcomes of these discussions to transcend documentation and translate into actionable steps. And indeed, at iZJU-CHINA, we have successfully done so!

Based on the results of the previous part (anticipation, reflection, and engagement) of our AREA framework, we realized that we have many things to do other than just refining the project itself:

• Education: we believe it is essential to provide education on basic skincare knowledge and synthetic biology to alleviate public concerns about products produced by synthetic biology.

• Entrepreneurship: from our discussions with various professionals in the beauty industry, we have gained valuable insights into making a real product and were moved by their spirit of innovation and entrepreneurship. And are trying to design a product that cooperates with people's expectations.

• Inclusivity: Skincare product usually has a large target audience, regardless of gender, financial background, disabilities, and so on, we normally think a greater skin condition is better. And we hope to share our project with more target audiences and incorporate their perspectives into our project.

Conclusion

In the process of market research and ensuring that our design meets expectations, we have delved deeply into understanding the beauty industry. We have consulted with experts from various fields, listened to the needs of potential consumers, and continuously refined our product to achieve a closed loop in product design. This journey is incredibly rewarding, and we are grateful for the guidance from all the experts, the voices of the public, and the dedicated efforts of our team members who have worked tirelessly behind the scenes.

meetingrecord
Figure. Some of our meeting records and notes on interview preparations.

References:

1. Framework for responsible research and innovation [Internet]. [cited 2023 Oct 5]. Available from: https://www.ukri.org/who-we-are/epsrc/our-policies-and-standards/framework-for-responsible-innovation/

2. Sustainability and social impact in the beauty industry | Deloitte Global [internet]. [See 26 September 2024]. At: https://www.deloitte.com/global/en/Industries/consumer/perspectives/sustainability-social-impact-beauty-industry.html

3. tatista Research Department. Beauty industry worldwide - statistics & facts. Statista. 2023.

4. Brown TL, Fraser K. The rise of clean beauty: Market and consumer trends. J Consum Mark. 2021;38(4):389-400.

5. Nguyen T, Haider Z, Jones J. The financial accessibility of skincare products: A growing concern. Int J Cosmet Sci. 2020;42(6):574-581.

6. Pichot R, Belin C. Advances in ceramide biotechnology: Sustainable production methods. Biotechnol Adv. 2021;48:107713.

7. An S, Lee AY. Ceramide and skin barrier function. Korean J Dermatol. 2012;50(7):583-589.

8. Lopes NP, Kato MJ, Yoshida M, et al. Biosynthesis and biological roles of chamomile-derived bisabolol. Phytochemistry. 2000;55(7):759-767.

9. Patil S, Jain A, Patil A, et al. Yeast extract: A potential ingredient for skin regeneration. J Cosmet Dermatol. 2020;19(5):1200-1206.

10. Moore J. Transparency in beauty products: A consumer-driven trend. J Cosmet Sci. 2019;45(2):112-120.

11. Taylor S, Smith R. Ethical sourcing in the beauty industry: Challenges and solutions. J Bus Ethics. 2018;149(3):567-584.

12. Green W, Johnson C. The environmental cost of cosmetic raw materials. J Sustain Prod Packag. 2017;11(1):25-32.

13. Jones P, Hill R, Parnell A. Sustainable packaging: Meeting consumer demand for eco-friendly beauty products. Int J Sustain Dev World Ecol. 2020;27(4):375-385.

14. TDR. Saccharomyces Lysate Extract [Internet]. The Dermatology Review. 2022 [cited 2024 Sep 18]. Available from: https://thedermreview.com/saccharomyces-lysate-extract/

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