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IHP

Academic Outreach

Prof. Jee Loon FOO

In light of our pursuit to understand some of the literature we were basing our project upon, we reached out to Research Assistant Professor Jee Joon Foo at the National University of Singapore. We first gave a quick presentation regarding our project scope and explained the specific parts of our chassis. As an expert in the field of synthetic biology, Professor Foo gave us feedback regarding our chassis selection as we were still considering the sort of yeast model we would use in our project. Additionally, he explained that the processes we were intending to take were theoretically doable although questions regarding the feasibility within the given time were raised.

From our meeting with Professor Foo, we were able to reaffirm the scope, content and intentions of our project. Additionally, through the recommendations he provided regarding the choice of the chassis (taking into consideration factors such as literature published related to the chassis, survivability etc.) we were able to narrow our choice down to Y. lipolytica.

Prof. Lee Joon FOO (Research Assistant Professor from NUS) img 1

Prof. Yong LAI

Prof. Yong LAI (Professor from HKUST) img 1

Based on the discussion with Professor Yong Lai who is a professor in the School of Engineering at the Hong Kong University of Science and Technology (HKUST), we have learned several key insights regarding the integration and expression of the PUFA synthase cluster in Y. lipolytica:

The main gene integration method in Y. lipolytica is non-homologous end joining rather than homologous recombination, which is less efficient. Professor Lai suggested exploring two rounds of transformation to improve integration efficiency. He also highlighted the importance of checking existing publications to understand the novelty of the project, noting that the higher specificity of the PUFA synthase could be a key advantage.

Regarding the integration strategy, Professor Lai suggested exploring random integration using a linearized DNA fragment. He also discussed the challenges of integrating the large PUFA synthase subunits, which may be difficult due to their length. To address this, he recommended amplifying the sequences from the algae through PCR and potentially exploring codon optimization or mutations.

Professor Lai also provided several alternative strategies, such as using a yeast artificial chromosome for the recombination and exploring Gibson assembly.

For the expression analysis, Professor Lai highlighted the potential challenges of using Western blot for large proteins and suggested exploring alternative methods such as LCMS or real-time PCR. He also discussed strategies to improve expression, such as knocking out the PEX10 gene to prevent protein degradation.

Overall, the discussion with Professor Lai provided valuable insights and practical suggestions to address the key challenges in the integration and expression of the PUFA synthase cluster in Y. lipolytica. We could now consider these recommendations to refine their experimental approach and improve the likelihood of success in their project.

Prof. David BANFIELD

We also reached out to Professor Banfield, a cell biologist in the Division of Life Science at the Hong Kong University of Science and Technology (HKUST). In this outreach, we had the opportunity to discuss several key considerations regarding enzyme expression and complex purification. The primary objective was to ensure we have a reliable way to measure the expression of the target enzymes, as the commonly used His-tag may not be compatible with the available antibodies. Alternative options, such as the HA tag and Myc epitope, were explored as potential solutions.

To start the investigation, we proposed expressing each gene individually in yeast to better understand the system. This approach would allow us to consider strategies for purifying the complex itself, potentially using affinity chromatography with the combination of tag 1 and tag 2 or peptide sequences.

One potential challenge Professor Banfield pointed out was the concern about the transformation process, particularly if the same marker is used for multiple integrated genes. To address this, the use of auxotrophic markers and the recycling of markers through the incorporation of loxP sites were suggested as possible solutions.

Potential issues, such as cryptic splice sites and the impact of suboptimal codons near the 5' end of the gene, were also discussed. These factors could potentially lead to premature termination or detachment of the RNA polymerase, resulting in problems during expression.

Lastly, the challenges associated with yeast transformation, particularly with large plasmids, were addressed. The recommendation was to consider separating the genes into smaller units, as yeast may have difficulty maintaining and expressing large plasmids. The order of integration and potential toxicity issues were also discussed, with the suggestion of trying different permutations to identify the optimal approach.

This outreach has provided valuable insights and guidance on the various considerations and potential challenges involved in enzyme expression and complex purification, which will be instrumental in refining our experimental approach and ultimately advancing our research goals which is greatly helpful insight to us.

Dr. Du Fei

We are honored to have received a recommendation from Professor Sun Xiaoman of Nanjing Normal University, which has referred us to reach out to Dr. Du Fei.

We arranged an interview with Dr. Du Fei from Nanjing Normal University, an advisor from iGEM NNU Team 2022 and published a paper related to Y. lipolytica. During the interview, we inquired about the impact of codon bias on the feasibility of cloning directly from Schizochytrium sp., expressing in our chassis, the constructs in it and how to obtain this strain. Her insights helped us shape our second engineering cycle.

Prof Joseph WONG

Prof Joseph WONG (Professor from HKUST) img 1

We were able to reach out to Professor Joseph Wong, a synthetic biology professor from the Hong Kong University of Science and Technology (HKUST), One of the primary concerns discussed was the strain selection and cultivation process. It was noted that the strain development can be a time-consuming endeavor, often taking months to achieve the desired characteristics. The importance of proper biological safety protocols was emphasized.

The discussion also delved into the potential for protein secretion from the cells. While the codon bias was not seen as a significant concern, we focused more on ensuring proper organelle.

Regarding the Y. lipolytica plasmid, we discussed the potential differences compared to other systems and the importance of understanding the inductive or repressive mechanisms involved.

The concept of gene knockouts was also discussed, with the suggestion of exploring the use of repressive promoters and evaluating the conditions, such as redox and pH, that could influence the desired outcomes. We also highlighted the potential use of resources like the Saccharomyces Genome Database (SGD) to gather information on genetic interactions, physical interactions, and synthetic lethality.

Throughout the discussion, we considered various aspects of the project, including the production and secretion of the desired compounds, the growth characteristics and culturing densities of Yarrowia lipolytica, and the potential pathways involved in the synthesis of long-chain hydrocarbons.

By engaging with Professor Joseph Wong and leveraging his expertise, we were able to gain a deeper understanding of the challenges and opportunities inherent in the project. This collaboration has helped to refine the project's direction and inform the necessary adjustments to ensure the successful development and implementation of the desired microbial engineering solutions.

Prof. Rachubinski

From left to right. First row: David, Andrew, Kathy; Second row: Selina, Prof. Rachubinski, Aurora; Third row: Angel

From left to right. First row: David, Andrew, Kathy; Second row: Selina, Prof. Rachubinski, Aurora; Third row: Angel

We are honoured to be able to reach out to Professor Rachubinski, who is the professor from the University of Alberta. He enhanced our understanding the Role of PEX10 in Lipid Accumulation in Y. lipolytica.

PEX10 is an essential protein in the biogenesis of peroxisomes in the yeast Y. lipolytica. It plays a crucial role in the import of matrix proteins, such as PEX2, PEX10, and PEX12, into the peroxisome. In contrast, genes like PEX3 have an even more fundamental function, as the absence of PEX3 results in the complete lack of peroxisomes.

To increase the percentage of DHA production rather than accumulating other unwanted fatty acids, our strategies focus on guiding the fatty acid synthesis pathway towards DHA production, limiting the enzymatic capacity for short-chain fatty acid synthesis.

Modeling the effects of PEX10 knockout on fatty acid synthesis in Y. lipolytica is challenging, as PEX10 is not directly involved in metabolic reactions. Consulting experts in metabolic modeling, such as Professor Paul LaPoint and Dr. Pred Mast, may be beneficial in developing appropriate modeling strategies.

To validate the PEX10 knockout, key steps include isolating genomic DNA, performing PCR to check the 5' and 3' ends of the gene, comparing the knockout strain to the wild-type control, and using immunofluorescence with a PTS1 antibody to visualize peroxisome matrix protein import.

This outreach to Professor Rachubinski provided valuable insights into the role of PEX10 in Y. lipolytica and the considerations for optimizing DHA production through genetic engineering. The information gathered will guide our team's ongoing research and experimental design.

Dr. Young-Kyoung Park

We had an interview with Dr. Young-Kyoung Park from Micalis Institute, France, an experienced researcher in Yarrowia lipolytica bio-production. As an insider, she provided us valuable insights into the current industry of Yarrowia lipolytica bioproduction. She pointed out that one of the main obstacles for current Yarrowia lipolytica production is still the lack of fundamental knowledge and genetic tools for this organism and its application, for example, the inducible promoters. Though a wide range of promoter studies has been performed, the ones focused on inducible promoters is still quite few. She agreed that our strategy for stage controls and improving promoter design would be effective, and the characterization of inducible promoters would be valuable.

We also discussed the regulation regarding GMO. She is not aware of any existing products produced by genetically modified Yarrowia lipolytica directly serving as food use, and a controversial and long approval process is involved. However, from her opinion, it would be fine to use the genetically modified organism for food or supplement production, as no known harm can yet be identified.

Lastly, Dr. Park also gave us some useful suggestions about Yarrowia lipolytica transformation as we were using the protocol she documented in one of her papers. We confirmed many details regarding the experimental steps including cultivation conditions etc. and she helped us with troubleshooting. She also shared her experiences on transforming Yarrowia lipolytica, indicating that our transformation efficiency still has much space for future improvements, which we are currently working on.

Prof. Rodrigo Ledesma-Amaro

Through email, we are glad to have interviewed Prof. Rodrigo Ledesma-Amaro from Imperial College London, one of the top Yarrowia lipolytica research experts in the world.

Regarding the chassis choice, Prof. Ledesma-Amaro provided us with successful Yarrowia lipolytica industrial applications to look into such as Ginkgo, and pointed out that the chassis’s ability to grow from low cost substrates and waste represents one of its biggest advantages, adding towards the motivation of our chassis use. We also learned more about the efflux process as proposed in one of his papers, and confirmed that it will greatly facilitate the purification process as sometimes lipids floating can be seen, ready for collection. The feedback gave us a better understanding of the efflux strategy and contributed to its establishment in our design.

We also consulted him about the transformation of Yarrowia lipolytica, and received valuable feedback on setting the control groups and troubleshooting. With his advice, we are finally able to demonstrate a successful transformation.

Prof. Chen Zhi

We are honored to talk to Prof. Chen Zhi from China Agriculture University expertise in metabolic engineering of DHA-producing microalgae Schizochytrium sp.. In the meeting, a detailed discussion was carried out regarding the current state of affairs and metabolic engineering in Schizochytrium sp., which shares similarities with our own projects. The conversation first delved into the significance and innovativeness of introducing PUFA synthase pathway into Yarrowia lipolytica.

Challenges were raised concerning DHA production in microalgae versus yeast, particularly in balancing the levels of unsaturated fatty acids like DHA and enhancing triglyceride storage to increase their proportion, which is meeting a bottleneck in Schizochytrium sp. According to Prof. Chen. The need for a balance between saturated and unsaturated fatty acids, e.g., for membrane integrity, was emphasized alongside boosting production yields. She also highlighted the potential of optimizing PUFA synthase according to domain functions for enhanced product specificity in the future.

The risk factors discussed revolved around experimental outcomes, emphasizing the need for sufficient enzyme levels for successful production in oil-producing microorganisms. The conversation further touched upon metabolic engineering strategies involving gene knockout techniques for enhancing production and the selection of pathways for engineering, where we realized that microalgae engineering is actually taking much reference to Yarrowia lipolytica studies, as there is still a wide gap between research powers devoted to the 2 species worldwide. The maturity of genetic editing tools in microalgae and yeast was compared, with Yarrowia lipolytica being deemed more mature with more applications, serving as a solid evidence of why our project is beneficial to the current industry.

We further consulted Prof. Chen about the cultivation of microalgae and yeast, with a focus on salt requirements differing between the two types of microorganisms, alongside measures to prevent contamination during the fermentation process. We also explored the potential for industrial scale-up and the considerations surrounding regulatory compliance and safety standards in the production of PUFA-rich oils for nutraceutical and food applications.

Prof. David Silver

In hope to elucidate the DHA transport mechanism for the efflux strategy in our project, we reached out to Prof. David L. Silver from Duke-NUS Medical School, expert in PUFA-specific membrane transporters. During the meeting, we discussed the potential of increasing DHA yield through efflux strategies. From the conversation we learned that in the existing case of fatty acid efflux as free fatty acid, non-transport mediated diffusion due to high membrane permeability to fatty acids is likely the main driving force. This method has its advantages, but due to the high instability of DHA and resulting cost of the downstream process, exporting free DHA is not meeting the needs of the industry. Instead, triacylglyceride or phospholipid forms for cost-effective and stable DHA products were suggested.

After hearing about our project, he pointed out that photosynthetic microalgae cultivation in large outdoor ponds is space-intensive and costly, in contrast our method may operate in cities at various scales with less resources or interference with the environment, indicating that it is potentially more sustainable and cost-effective.

Further discussions centered on the transporter efficiency. We delved into high capacity transporters like LPC-transporter Mfsd2a, which can reach a very high transport flux but only in charge of the PUFA influx and is unlikely to be inverted. He hypothesized that the specificity of the transporter is probably due to the higher spatial fluidity of PUFA over other fatty acids. We also mentioned the potential of using ABC transporters for efflux.

Additionally, the fate of absorbed DHA in humans and its metabolism were discussed. He also highlighted that current research still largely focuses on practical biochemistry experiments and measurements without specific prediction models. His feedback largely influenced our design of the efflux strategy part and led to our final decision to put it under future plans.

Prof. Henry LAM

Prof. Henry LAM (Professor from HKUST) img 1

Our team was honored to reach out to Henry Hei Ning LAM who is a professor for the School of Engineering at the Hong Kong University of Science and Technology (HKUST).

The consultation with Professor Henry helped us to enhance our Yeast Growth Model. He shared with us that tools like COBRA (Constraint-Based Reconstruction and Analysis) can already predict the basic growth and metabolic characteristics of Y. lipolytica, and these models could be used for scaling up the process and integrating with a reactor model.

Regarding the modeling of promoter strength, Professor Henry suggested that we change the rate constants of the relevant reactions to simulate the impact of promoter strength. Additionally, he emphasized the need for wet lab data to calibrate and validate this approach. Professor Henry also advised us to start with a base model, and add our reactions but cautioned that this approach may not be highly accurate, as we would not be able to optimize the reaction rates.

Incorporating the feedback from Professor Henry, we decided to explore the use of COBRA and other existing models to understand the basic growth characteristics of Y. lipolytica. We will also decided to focus on developing a batch growth model, which will simulate the dynamics of nutrients, biomass, and product formation.

We also took the approach of exploring the method of building our model from scratch. Notably, we decided on simplifying the model and focusing on a smaller set of reactions, rather than the complexity of tools like COBRA. Additionally, we decided to seek out former iGEM students recommended by Professor Henry to seek their guidance and support as we continued our modeling work.

By implementing these changes based on Professor Henry's feedback, we strived to develop a more robust and informed modeling approach for our project, leveraging both existing tools and our customized models.

Prof. Chao YE

Prof. Chao YE (Professor from NNU) img 1

We are honored to have NNU iGEM instructor——Professor Ye Chao to share his valuable experience with us which are greatly beneficial to a clear direction of our team’s project.

Professor Ye Chao suggested several avenues for improvement, including the use of a MATLAB-based COBRA toolbox in the genome-scale metabolic models, setting appropriate objective functions and constraints, and exploring machine learning techniques for parameter estimation. He also gave detailed suggestions of other types of models to consider including the ME model and the Enzyme-constraint model.

The feedback received from Professor Ye Chao will be invaluable in refining and enhancing our computational framework, ensuring that it provides a robust and versatile tool for the scientific community.

Communities Outreach

Ms. Queenie LAM

To identify the pre-existing problems of DHA supplements and from a wide perspective, omega-3 supplements in general, we approached a nutritionist, lecturer at HKBU and representative of the Hong Kong based nutrition company Negimenforall: Ms. Queenie Lam. By touching upon Ms. Lam’s expertise in nutrition, we were able to further understand DHA Deficiency’s prevalence in both Hong Kong and the global scale and of DHA’s nutritional importance in building a healthy diet.

Ms. Lam described the DHA deficiency as a “silent killer”, emphasizing the lack of attention to the particular phenomenon. Within Hong Kong, she expressed how there was a rise in potential industrial malpractice that may undermine the extraction yield and the health benefits DHA supplements could bring citing this SCMP article. She also explained that the use of genetically modified organisms for DHA extraction was undesirable for consumers, pointing mainly to unknown long-term health effects as the deterrent.

Ms. Lam kindly published samples of our recipes onto the @negimenforall Instagram page, through which we were able to reach a wider audience.

Considering the cited concerns of consumers and the growing neglect of DHA in daily diets, Ms. Lam affirmed the potential benefits our project could bring to address these problems.

Ms. Queenie LAM (Nutritionist, lecturer at HKBU) img 1

Ms. Queenie LAM

Prof Marshall LIU

We reached out to Professor Marshal Liu, an associate professor of engineering education at the Hong Kong University of Science and Technology, regarding the scaling-up process of our two-stage reactor. He provided us with invaluable insights, highlighting several critical factors to consider, such as oxygen availability, pH levels, and temperature. In terms of real-world implementation, we also need to pay attention to the costs, growth period, and biomass concentration of the chassis organism, Y. lipolytica. Following our meeting, we gained a deeper understanding of the hardware components of the bioreactor and made some minor changes to it. As of September, Professor Liu has taken on the role of our supervisor, guiding us to conduct growth curve experiments using a 1-L bioreactor setup in the food lab.

Dr Nicholson

Dr. Nicolson Siu is a neuropsychologist who has recently joined the Division of Social Science at the Hong Kong University of Science and Technology as a lecturer. His expertise has been invaluable in assisting us with the development of a market survey focused on the production of docosahexaenoic acid (DHA) using yeast.

First meeting with Dr. Siu through Zoom

First meeting with Dr. Siu through Zoom

In our first meeting on 8th August through Zoom, we discussed several key aspects of the market survey that will help us gather meaningful data.

A significant part of our discussion centered on gauging respondents' awareness of DHA. Instead of binary yes/no questions, Dr. Siu proposed using a scale (1-10) to gather a spectrum of answers, rather than saying to assess their degree of understanding. We discussed the necessity of asking questions that differentiate between general awareness of omega-3 fatty acids and specific knowledge about DHA and we decided to have questions like “Do you know about omega-3 fatty acids, like DHA and EPA”. Furthermore, Dr. Siu emphasized the importance of consistency in terminology and clarity in questions. For example, we deliberated on how to phrase questions about omega-3 fatty acids and DHA without leading respondents or introducing bias, considering the effectiveness of a mini-quiz format to test awareness while minimizing confusion. After the discussion, we decided to provide a general description for DHA so as to let respondents have an objective view before answering the questions.

We also addressed the need to inquire about respondents' awareness of the environmental impact of DHA production, framing the question to capture a range of opinions from negative to positive. Dietary habits related to DHA-rich foods were another crucial topic; we agreed on the importance of including questions that ensure respondents are not misled about which foods contain DHA. Additionally, we discussed how to ask about the amount spent on DHA supplements, stressing the importance of consistent pricing questions to facilitate data analysis. Dr. Siu suggested using the ratio of money spent on all supplements to the money spent on DHA to conclude how likely people are to spend on DHA by proportion.

Lastly, we touched on the relevance of biosafety issues, particularly regarding GMO products, and how to frame these questions without shifting the focus away from DHA itself.

Second meeting with Dr. Siu (left to right: Chloe, Dr. Siu, Henry, Jenny)

Second meeting with Dr. Siu (left to right: Chloe, Dr. Siu, Henry, Jenny)

After modifying the survey based on the suggestions and advice given by Dr. Siu, we held another face-to-face meeting on August 16. During this meeting, we went through the survey questions together, to ensure the questions reduced as much bias as we could. One key topic of discussion was whether to conduct street interviews for data collection and Dr. Siu recommended that we opt for focus groups.

Dr. Siu highlighted several advantages of using focus groups for our market survey. Focus groups allow for a dynamic interaction among participants, providing a platform for diverse perspectives and collective brainstorming. This group setting can generate richer discussions and insights, as participants can build on each other's ideas and experiences. By engaging a small group of 6-10 participants, we can foster an environment that encourages open dialogue, which is particularly beneficial for exploring complex topics such as awareness and understanding of DHA.

Overall, our discussions with Dr. Siu have provided critical insights into how to structure our market survey effectively, ensuring that we gather meaningful data that aligns with our project objectives. His expertise in neuropsychology and understanding of social science methodologies will greatly enhance the quality of our research.

Dr. Aftab AMIN

We reached out to Dr. Aftab AMIN, who is a Teaching Associate at the Hong Kong University of Science and Technology (HKUST). The meeting with Dr. Aftab AMIN primarily focused on incorporating Virtual Reality (VR) as an educational tool within the summer program. The discussion centered around the potential of using VR to enhance the learning experience, particularly in the field of biology and synthetic biology.

It was determined that human anatomy is one of the topics included in the summer program(we can incorporate the link to our HP summer program here), providing students with an opportunity to explore the different parts of the human body interactively and engagingly. The rationale behind this decision was to give students a chance to learn about biology through a VR-based approach, which could potentially make the learning process more enjoyable and accessible.

We discussed how VR could be leveraged to create immersive and interactive experiences for students, allowing them to visually observe and interact with the various components of the human body. This approach was seen as a way to ease the learning process and make the overall experience more enjoyable for the participants.

Through this outreach to Dr. Aftab AMIN, we gained valuable insights and perspectives on using VR as an educational tool. The information gathered during the meeting was utilized to refine and improve the summer program, thus ensuring that the integration of VR technologies enhances the learning experience for the participating students.

We will continue to explore and implement strategies to effectively incorporate VR into the program, to create a more engaging, interactive, and impactful learning environment for the students.

Utilizing VR headset as an educational tool

Utilizing VR headset as an educational tool

Dr. Mike CHEN

Left to right: David, Amanda, Robert, Chloe, Jenny, Henry, Dr. Chen

Left to right: David, Amanda, Robert, Chloe, Jenny, Henry, Dr. Chen

During our outreach to Dr. Mike Chen, the Manager of Business Development at the Office of Knowledge Transfer of the Hong Kong University of Science and Technology (HKUST), we gained invaluable insights into the entrepreneurial aspects of our project.

In our discussions, Dr. Chen emphasised the importance of understanding the competitive landscape, particularly concerning DHA manufacturing. He highlighted HuaXi as a successful example that serves as a benchmark for our aspirations. Dr. Chen also pointed out the challenges associated with the purification process of DHA, which can complicate the production of our end product. His insights into the high switching costs and the necessity for rigorous research in this area have been instrumental in shaping our strategy.

Moreover, Dr. Chen encouraged us to clearly define our mission and vision, stressing the need for a compelling narrative that illustrates our potential for success. He advised us on the importance of establishing strong relationships with suppliers and manufacturers to ensure a stable supply chain and cash flow, critical factors for any startup. While he suggested that a Business-to-Business (B2B) model—such as selling our technique to manufacturers—might be more applicable to our project, he also encouraged us to consider the potential for Business-to-Consumer (B2C) models to expand our customer base and explore new market avenues.

Dr. Chen's perspective on the regulatory landscape surrounding genetically modified organisms and the challenges of patenting technology has provided us with a clearer understanding of the hurdles we may face. He recommended that we seek endorsements from leading professors in the field to enhance our credibility and visibility.

In summary, Dr. Chen's assistance has been invaluable in helping us refine our business model and navigate the entrepreneurial landscape of our project. His insights have clarified our path forward and instilled a sense of confidence in our ability to succeed in this competitive industry.

Ms. Vivian Li

Introduction:

In our recent interview with Ms. Vivian from the Office of Knowledge Transfer (OKT), we gained valuable insights into the patent application process and the commercialization of our project. The discussion focused on the necessary criteria for patent eligibility, the resources required, and the challenges we may face in transitioning from research to market.

Patent Application Criteria:

Ms. Vivian outlined the criteria for applying for a patent, emphasizing the need for our project to demonstrate novelty and usefulness. She highlighted that specific elements of our research, such as the yeast strain, the metabolic pathway, and the optimized recipe, could be candidates for patenting. Particularly, the introduction of genetic components into the yeast and the method of producing DHA (docosahexaenoic acid) were identified as key areas to consider for patent protection.

Application Procedure and Documentation:

The patent application process involves several steps, and Ms. Vivian provided clarity on the general procedure and timeline. She explained that we would need to prepare specific documents, including the university's invention disclosure form and a manuscript. The university would handle the remaining aspects of the application process, which is crucial for protecting our intellectual property before any public disclosure.

Transitioning to Commercialization:

One of the significant challenges discussed was the transition from research to commercialization in biomanufacturing. Ms. Vivian pointed out potential hurdles such as quality control, regulatory compliance, and the costs associated with bringing our product to market. She suggested that a B2B (business-to-business) model might be more effective for our project, targeting raw material suppliers and manufacturers that use DHA, rather than pursuing a B2C (business-to-consumer) approach.

Marketing Strategies:

When discussing marketing strategies, Ms. Vivian advised us to focus on the viability of DHA and its applications in the health sector. She emphasized the importance of highlighting the benefits of our product to strengthen our marketing efforts. If we were to consider a B2C approach, she suggested exploring how to package our end products effectively to attract consumer attention.

Collaboration and Industry Engagement:

Ms. Vivian also stressed the value of collaborating with industry partners to scale our production. She recommended identifying key players in the DHA manufacturing space and exploring potential partnerships. This collaboration could facilitate a smoother transition from research to market and help us navigate the complexities of commercialization.

Conclusion:

The insights gained from our interview with Ms. Vivian have clarified several critical aspects of our project, particularly regarding patent applications and commercialization strategies. As we move forward, we will focus on refining our approach to patenting and developing a robust business model that aligns with the recommendations provided. This strategic planning will be essential for ensuring the success of our project and its potential impact in the market.

Prof. Coral PUIG

Professor Coral Puig Garrigo combines her expertise in evolutionary anthropology, neuro-marketing and consumer psychology to help businesses navigate the ever-evolving landscape of market trends. In addition to her work in the private sector, Coral serves as an Adjunct Marketing Professor at HKUST's Business School.

We recently consulted with Professor Puig regarding our project storyline, and her insights have been invaluable in refining our plot. Initially, we focused on the market for DHA and discussed the disadvantages of current production methods, such as fishing and microalgae cultivation, before introducing our proposed solution. However, after our discussion with Professor Puig, we made several significant adjustments to our narrative to enhance clarity and engagement.

Professor Puig suggested that we begin by highlighting the importance of DHA, emphasising its positive effects on brain health. By framing our project around the idea that DHA can enhance intelligence, we aim to capture the audience's attention more effectively. She advised us to avoid overly complex or technical explanations, ensuring our message is accessible and compelling.

We have also decided to present our project first, followed by a discussion of the limitations of current DHA production methods.

Overall, we are incredibly grateful for Professor Puig’s feedback, which has already proven instrumental in shaping our storyline.

Researcher WANG

Meeting with Mr.Wang Dapeng with BNUZH-China and UM-Macau teams

Meeting with Mr.Wang Dapeng with BNUZH-China and UM-Macau teams

Mr. Wang Dapeng is an associate researcher at the China Popular Science Research Institute and a director of the China Popular Science Writers Association. He specialises in the following fields: science communication theory and practice, social media science communication, scientist-media relations, etc. He has undertaken dozens of research projects in recent years. In recent years, he has undertaken dozens of scientific research projects; published more than 300 commentaries in mainstream media such as 《中国科学报》,《光明日报》,《科技日报》,《人民日报》etc., and set up columns in Guangming.com and Science Times; published dozens of papers in various core journals; translated and published a number of monographs on the theory of popularisation of science (two translations have won the awards in the industry), and published a monograph on the theory of popularisation of science, entitled “The Vision and the Gateway”, which is a book of 40 popular science writers. He has also published the monographs of science popularisation theory and research, 《愿景与门道:40位科普人的心语》,《谈科与论普-科普人“出圈”手册》, and so on. He has conducted more than 100 popularisation training sessions for various types of scientists and technologists.

On 12th September, we engaged in a productive discussion with Mr. Wang Dapeng regarding effective science popularisation strategies, particularly in collaboration with the BNUZH-China and UM-Macau teams.

During our meeting, Mr. Wang shared his insights on various facets of science communication, emphasising the power of multimedia tools such as videos and concise posts to effectively popularise the field of synthetic biology. He urged us to consider the emotional dimensions of our messaging, highlighting the importance of connecting with our audience's perspectives and concerns. Storytelling emerged as a pivotal technique in making complex scientific concepts more accessible and relatable to the general public.

In the context of our project, which focuses on utilising yeast to produce DHA (Docosahexaenoic Acid), Mr. Wang pointed out the necessity of addressing ethical considerations associated with yeast usage. It is vital to assess any potential negative effects of yeast on human health, as well as its overall safety. He stressed that while it is essential to provide comprehensive information, excessive focus on the drawbacks may inadvertently instil fear among the public. Consequently, in our market research, we should aim to strike a balance by not overly emphasising the cons of DHA.

Mr. Wang also commended our science communication efforts, reinforcing the notion that successful engagement is not solely about conveying facts, including primary school workshops, high-school workshops etc. Rather, it involves establishing a connection with the audience, addressing their apprehensions, and offering practical solutions to their concerns.

In conclusion, our dialogue with Mr. Wang underscored the multifaceted nature of effective science communication. By leveraging emotional resonance and storytelling, we can enhance our outreach efforts and foster a deeper understanding of scientific advancements within the community.

Prof. Ren Jian

To deepen our understanding towards the project application, we co-interviewed Professor Ren Jian (任间), senior biotech entrepreneur and PI of Sun Yat-sen University iGEM since 2012, together with members from UM_Macau and BNUZH teams.

Our discussions centered on the project's commercialization and technical challenges. Key components for successful commercialization, including core resources, products, value propositions, and target customer segments, were highlighted. Prof. Ren emphasized on articulating these aspects clearly from a technical standpoint, showcasing advantages over traditional methods and the competitive strengths, for example cost-effectiveness and purity, with quantifiable metrics. Regarding our project, stability and cost considerations for future mass production were noted, with stability as a potential highlight. Also AlphaFold was recommended for modeling.

From his perspective, laboratory tests serve more as a platform to demonstrate feasibility. He also touched upon the complexities of synthetic biology entrepreneurship, emphasizing the need for stringent product qualifications and adherence to industry standards, particularly in food-grade applications. The meeting underscored the importance of combining technical expertise with attractive design and sound business logic, ensuring a robust and marketable project.

Prof. Karl TSIM

We reached out to Professor Karl Tsim, who is the Chair Professor in the Division of Life Science at the Hong Kong University of Science and Technology (HKUST). We were able to receive valuable insight into technical challenges, information on potential investors, and regulations to be aware of.

Professor Tsim shared his experiences working with a local Hong Kong-based company that isolated DHA from fish meat. He affirmed the well-established health advantages of DHA for brain development, cardiovascular health, and stroke prevention.

In terms of the technical challenges, Professor Tsim highlighted that the enzymatic pathways involved in DHA production are quite complex, making recombination in yeast a significant hurdle. He pointed out that we would need to thoroughly investigate whether yeast can truly outperform other approaches before pursuing that route. Additionally, we would need to focus on efficient purification of the DHA extract.

To attract potential investors down the line, the professor suggested we explore opportunities for intellectual property protection. Investors would also be interested in the investment-to-profit ratio and timelines. Differentiating factors could include optimizing the ratio of DHA compounds produced that offer us advantages.

On the business side, Professor Tsim advised us to reach out to potential manufacturers in mainland China that utilize DHA as a raw material for their products, as the Hong Kong market currently lacks major DHA suppliers.

Regarding regulations, the professor indicated that there are relatively few restrictions on DHA in Hong Kong, primarily requiring heavy metal testing and ensuring the product does not contain Western medicines like aspirin.

Overall, the discussion with Professor Tsim provided valuable guidance to refine the project's scope, technical priorities, and potential commercialization pathways. Our team decided to follow the advice, including the project direction.

Algreen

From left to right, First row: Dhruv, Tasin and David; Second row: Henry, Jenny and Chloe

From left to right, First row: Dhruv, Tasin and David; Second row: Henry, Jenny and Chloe

During the meeting with AIGreen , we gained valuable insights into the microalgae industry that will significantly influence the direction of our project. While AlGreen’s expertise in microalgae cultivation and lipid extraction was impressive, our focus was on how we can apply their knowledge to enhance our own initiatives.

The meeting first highlighted the challenges associated with microalgae cultivation, such as preventing contamination and the necessity for tailored nutrient media for different species. Tasin and Dhruv, the senior research analyst and the founder of AlGreen, shared their experiences with algae cultivation and emphasised the importance of adhering to established protocols. AlGreen stressed the role of bioreactors in providing precise control over cultivation parameters, which is critical for successful microalgae production. This insight has prompted us to prioritise the development of robust protocols for the cultivation, ensuring high quality mass is maintained.

We also asked about the design and cost considerations of bioreactors for algae cultivation. Tasin explained the essential features of these reactors, including constant airflow and controlled lighting, while addressing the challenges of sterilising larger chambers. We then considered these factors in our cost analysis for scaling up production, specifically evaluating the differences between bubble and tubular reactors and their respective efficiencies in various environments.

In terms of biomass and lipid extraction strategies, Dhruv and Tasin emphasised the importance of concentrating on microalgae biomass rather than getting caught up in complex culturing and nutrient hardware. This advice has led us to refine our project scope, allowing us to allocate resources more effectively towards efficient lipid extraction methods. We are exploring patented techniques shared by AlGreen that could streamline our extraction process.

The conversation then covered the challenges of extracting lipids from algae. Tasin explained that while genetically modifying the cell wall to facilitate extraction is a complex task, they are focusing on physical extraction methods like hydrothermal liquefaction and sonication, which are scalable and require less heat and pressure. The team discussed the energy-intensive nature of the extraction process and explored ways to minimise electricity costs, such as utilising natural sunlight and solar-powered air pumps.

Additionally, we discussed the strategies for producing fatty acids using yeast, noting that it may be more efficient to keep fatty acids within the yeast cells for easier extraction. Dhruv shared their company's approach of scaling down by selling indoor algae air purifiers to households, which would help reduce carbon emissions while generating a profitable income stream.

AlGreen's commitment to sustainability aligns perfectly with our project goals. They suggested we take a look at Life Cycle Assessment (LCA) methodologies, evaluating the carbon footprint of our DHA production process. We planned to evaluate the carbon footprint of our DHA production process, identifying areas for improvement that will align with market demands while positively impacting the environment.

Overall, the meeting helped us understand the challenges faced by microalgae cultivation, fostering dialogue about the potential of microalgae and biotechnology in addressing nutritional and environmental challenges. The insights gained helped us make DHA production from yeast a more sustainable solution.

Dr. Zhu Yuanmin

Recommended by Prof. Yu Longjiang (余龙江), we consulted with Dr. Zhu Yuanmin (朱圆敏) from Huazhong University of Science and Technology, a experienced patent owner for DHA-producing Schizochytrium sp..

During the meeting with Dr. Zhu, various critical factors for industrial production and optimization were deliberated. Key considerations included the focus on enhancing DHA production capabilities while maintaining the quality, and adherence to national regulations for food production. She shared that their competitiveness in engineering was achieved through directed mutagenesis to avoid the strict regulatory approval of new commercial strains, which can take years, underlying one of the biggest challenges faced in the application of synthetic biology to supplement or food industries. The usage of approved strains was highlighted as crucial, particularly to ensure consistency in DHA percentage in total fatty acids, which is under regulation of existing quality standards. The feedback implies the necessity to include a future strategy to inhibit native fatty acid synthesis and redirect resources to DHA production. Dr. Zhu also suggested improving the compatibility of our system for wider industrial uses in the future.

Moreover, our discussion spanned to avoiding contamination of carbon sources by using glucose, and employing strategies for metabolic optimization through modeling, as performed in our project. Challenges related to GMO concerns, industrial scaling, and market adoption of DHA products were also brought to light. We learned from the dialogue that utilizing existing facilities through collaboration would be more cost-effective and thus recommended. She also provided us with insights into patenting, and proposed various modes of collaboration including one-way patent transfer or developing iterations of the engineered strain through a long-term contract, highlighting the need for a well-thought implementation plan.

ALGDEHA

ALGDEHA is a Turkish startup company focused on omega-3 fatty acid production from microalgae. We luckily connected to Mr. Mehmet Can Sucu, founder of ALGDEHA through Linkedin. We had a fruitful conversation, deepening our understanding towards the current industry and entrepreneurship.

Mr. Susu shared that ALGDEHA aimed to replace fish meal and fish oil in fish feed formulas to compete on price and content. Historical data indicated that fish-based products were priced at $4,000 per ton, while the current leading producer Veramaris produced microbial-based oil at $8,000 per ton, hinting at a production cost range of $4,000 to $8,000 per ton. Therefore, to succeed, matching or surpassing Veramaris's productivity levels is crucial, emphasizing the need for high productivity and DHA content. Calculations and literature suggested that achieving 100 g/L of dry Schizochytrium sp. biomass is possible, akin to Veramaris's production levels. A similar analysis can be carried out with our strain Yarrowia lipolytica.

Mr. Susu pointed out that the primary focus remains on optimizing fermentation conditions for peak productivity, with factors like glucose concentration, nitrogen depletion, and a two-step aeration process critical for maximizing productivity and lipid accumulation. It indicates the importance of implementing a stage control strategy in our project. Beyond optimization, according to him, genetic manipulation and synthetic biology approaches are vital to overcome productivity limits, for example transferring it to a more competitive organism. However most of them remain as a future direction. This information coincides with our idea to introduce the PUFA synthase pathway into Yarrowia lipolytica, indicating its industrial significance.

For entrepreneurship, we learned that effective communication of the startup's story and milestones to investors poses challenges due to the significant capital investment and long-term commitment required for mass-scale operation, usually between 100,000 and 300,000 liters. Demonstrating enhanced productivity and lipid accumulation at the lab scale and highlighting a path to industrialization with lower capital investment through contract-based production trials were suggested as key strategies to attract investor interest and ensure long-term viability.

EFSA

In our ongoing efforts to enhance our understanding of the regulatory landscape surrounding Genetically Modified Organisms (GMOs), we reached out to the European Food Safety Authority (EFSA) with specific questions related to our project on yeast-derived DHA. Although we were unable to secure an interview, EFSA provided valuable insights that have significantly influenced our project development.

EFSA's primary function is to evaluate the safety of GMO products before market authorization decisions are made by risk managers. This evaluation focuses on potential impacts on human health, animal health, and the environment, highly aligns with our project. The communication challenges regarding GMOs and public perceptions are largely managed by the European Commission and national authorities, prompting us to consider more effective communication strategies in our outreach efforts regarding yeast-derived DHA.

EFSA emphasised the importance of adhering to their guidance documents for safety assessments of novel foods, leading us to incorporate this understanding into our project by ensuring that our safety assessment protocols align with EFSA's methodologies.

Based on the insights gained from EFSA, we have made several modifications to our yeast-derived DHA project. We revised our safety assessment protocols to align with EFSA's guidance documents, ensuring a comprehensive evaluation of potential health impacts. We will develop a communication strategy that addresses public perceptions of GMOs, aiming to foster transparency and trust among stakeholders.

The outreach to EFSA has proven invaluable in refining our approach to developing yeast-derived DHA, enhancing our understanding of regulatory requirements and guiding us in adopting best practices for safety assessments and communication. We are committed to leveraging this knowledge as we advance our project and contribute positively to the industry.

Street Interview

Having street interview in TKO

Having street interview in TKO

Before releasing our survey for market research, we conducted a street interview in TKO on August 1, aiming to gain feedback on our survey design. This preliminary step was crucial for assessing whether the survey questions were clear and understandable to potential respondents.

Interview result

Interview result

During the survey, we interviewed approximately 20 individuals from different age groups and education backgrounds. They all provided valuable insights and suggestions for improvement.

The feedback we received highlighted several areas for enhancement. For instance, when we asked about the reasonable price range for a bottle of DHA, respondents suggested that we show a picture of the product to provide context. Additionally, when inquiring about where they typically purchase DHA supplements, participants recommended including an "Other" option with a prompt for them to specify their answer. This would allow us to capture a broader range of purchasing behaviors.

Another important suggestion was to add "health and safety" as a factor influencing their decision to purchase DHA supplements. This reflects the growing consumer awareness of product safety and quality. When we asked about their willingness to try genetically modified organisms (GMO), some respondents felt that the transition from previous questions was abrupt. They suggested that we provide a brief explanation of how our project relates to GMO practices to facilitate a smoother flow of conversation and we then add the introduction of GMO to that part.

Interestingly, we discovered that while many respondents were unfamiliar with DHA specifically, they were generally aware of omega-3 fatty acids. This indicates a potential gap in consumer education regarding DHA, which we may need to address in our survey and subsequent outreach efforts. Overall, the street interviews provided us with essential feedback that will guide us in refining our survey and ensuring it effectively captures the insights we need for our market research.

During our street interviews, we had the opportunity to speak with a pregnant woman who shared valuable insights regarding DHA. She emphasized that DHA is particularly important for pregnant women, as many expectant mothers are concerned about the brain development of their babies and aspire for their children to be smarter. This highlights a significant awareness among pregnant women about the nutritional needs during pregnancy.

She also mentioned that she was not aware of DHA until she became pregnant. This revelation underscores a potential gap in consumer education regarding DHA, suggesting that many individuals may not recognize its importance until they encounter it in the context of pregnancy. Her perspective reinforces the idea that targeted educational initiatives could be beneficial in raising awareness about DHA and its role in supporting cognitive development in infants. Her feedback provided us with valuable insights into the perceptions and knowledge gaps surrounding DHA among pregnant women, which we can consider in our future outreach efforts.

After conducting our market survey on DHA awareness and consumption, we have gathered valuable insights that will inform our project moving forward. Here are some key findings from the survey results:

Awareness and Knowledge of DHA

  • Only 47% of respondents were aware of DHA specifically, while a larger percentage (53%) were familiar with omega-3 fatty acids in general.
  • Respondents aged 21 or above demonstrated the highest awareness of DHA, most of them are interested or conscious about nutrient.
  • Educational level was a significant factor in DHA awareness, with 55% of respondents with a university degree or higher being aware of DHA compared to only 15% of those with a secondary education or below.

Dietary Habits and Supplement Consumption

  • Fish oil and fish were the most commonly cited sources of DHA, with 67% of respondents correctly identifying them as rich in DHA.
  • Majority of respondents (87%) consume DHA rich food like walnuts, avocados
  • 67% of respondents consume supplements daily

Purchasing Behavior and Willingness to Try Sustainable Options

  • Grocery stores, pharmacies and health food stores were the most popular places for purchasing DHA supplements, with 60% of respondents reporting these as their primary shopping locations.
  • Price was the most influential factor in purchasing decisions, with 47% of respondents respectively ranking them as important considerations.
  • 66% of the respondents think the price range of HKD80-240 is reasonable.

Biosafety Concerns and Attitudes Towards GMO

  • Majority (60%) of respondents expressed concerns about the biosafety of genetically modified organisms (GMOs)

These findings highlight the need for targeted educational campaigns to raise awareness about DHA and its benefits, particularly among younger age groups and those with lower educational attainment. The survey also suggests that sustainability and biosafety are important considerations for many consumers, which aligns with our project's focus on developing a sustainable DHA production method using yeast. By understanding the market landscape and consumer preferences, we can tailor our outreach efforts to effectively communicate the advantages of our approach and promote the adoption of sustainable DHA products.

Understanding the sales of DHA from retail shops (Mannings)

Understanding the sales of DHA from retail shops (Mannings)

As part of our market research, we also visited retail shops like Mannings to understand the sales of DHA supplements. We noticed that there are different brands of DHA supplements available in the market, and most of them are sourced from fish. The price range for them is around 250-600, which varies with volumes and brands.

When we asked the staff at Mannings about DHA supplements, she mentioned that the majority of people buying DHA supplements are elderly. This was quite unexpected, as we had assumed that the elderly population would be less likely to consume DHA supplements. However, the staff member clarified that as people age, they tend to become more health-conscious and are willing to take preventive measures to maintain their brain health. She added that DHA is highly associated with brain function and that as people become older, they are more likely to suffer from brain problems. Therefore, they consume DHA supplements to prevent or manage these issues.

Survey for Market Research

Participant Demographics

The survey initially collected responses from 126 participants, aiming to understand the perspectives of individuals from different nationalities and age groups regarding DHA.

Over half of the respondents are from Hong Kong, we received responses from a total of 11 nations/regions, with participants from China and India comprising 19% and 13% of the total, respectively. This help us have a better understanding for both local and global market in some way.

We gathered a wide range of respondents aged between 14 and 60, which enhanced the conclusiveness of our results by allowing us to consider a broader audience.

Most respondents hold a university-level education.

Dietary Preferences

From the responses, we found that 86% of participants prefer to eat fish and fish-based products, indicating that they may have a fair intake of DHA from these sources compared to those who dislike fish or cannot consume it.

Awareness of Omega-3 Fatty Acids

Less than 70% of respondents reported awareness of omega-3 fatty acids, including DHA and EPA. This underscores the necessity for us to enhance outreach efforts to raise awareness about the benefits of DHA and its importance.

In our discussions with Professor Nicolson from SIU, we received guidance on how to make the survey more reader-friendly. To achieve this, we focused on maintaining consistent terminology, using the broad term "omega-3 fatty acids" alongside specific examples like DHA.

Importance of DHA Awareness

Nearly half of the respondents rated their awareness of DHA as 4, and nearly 20% rated it a 5. This suggests that a majority of the respondents recognize the importance of DHA for health.

However, despite this relatively high awareness, half of the respondents do not take any omega-3 or fish oil supplements, and 33% have only taken them once. This indicates that while the audience may be aware of omega-3 and DHA, few actively incorporate them into their diets through supplements. This suggests a potential market gap that our projects aim at narrowing this existing gap.

Environmental Concerns

On a positive note, 22% of respondents expressed no concern regarding the environmental impact of fish oil production. While most respondents (24%) remained neutral, 20% rated their concern at 4 or above, indicating a significant level of concern that should not be overlooked. This highlights the need for our team to focus on biosafety and public education to clarify these concepts and alleviate concerns, also explaining why we are using yeast to make DHA particularly and how that could help ease the environmental burden.

Willingness to Try DHA Products

A majority of respondents indicated a willingness to try DHA products, rating their interest at 4 or above. This reflects an optimistic outlook and an open-minded attitude toward new DHA products in the market, suggesting a commercial opportunity. However, 33% remained neutral, indicating that their decision may depend on market responses regarding the effectiveness and safety of the product.

Key Considerations for DHA Products

Price, safety, and health benefits emerged as the top three priorities, with over 90% of respondents selecting these factors as crucial considerations. Surprisingly, brand reputation ranked highly, with nearly 70% of respondents prioritizing it over environmental impact (58%) and source (58%). This suggests we should highlight these top three priorities in our collaborations with businesses that have strong brand images. The lower emphasis on sourcing indicates that respondents may be open to our project utilizing yeast as a source.

Safety Concerns

Surprisingly, 55% of respondents rated their safety concerns as 3 or below, indicating they are less worried about safety. Additionally, 23% remained neutral, while 21% expressed more concern. This suggests a need for ongoing education to enhance awareness regarding the safety aspects of our project, which we will address through related outreach.

Respondents’ Perspectives on Safety

To better understand respondents’ concerns, we included open-ended questions and received a range of comments. Professor Nicolson advised that we avoid leading assumptions about DHA's effectiveness to generate more objective results based on participants' original thoughts.

Concerns expressed by respondents:

  • (Uncertainty about Product Safety) Uncertainty about the testing process
  • Unknown long-term effects of the product
  • (Familiarity and Knowledge Gaps) Lack of familiarity with such products
  • (Health Risk Aversion) Reluctance to take health risks
  • (Perceived Importance of Alternatives) Perception that other vitamins and proteins are more important than fish oil supplements

Reasons respondents expressed less concern:

  • (Trust in Science and Technology) Trust in GMO products/science Confidence in the product having undergone a trustworthy quality control process
  • (Familiarity with Yeast) Familiarity with yeast from the brewing industry
  • (Quality Assurance) Assurance that the product meets standards like Good Manufacturing Practice (GMP)/FDA approval
  • (Established Reputation and Evidence of Safety) Established brand reputation Belief that sufficient research and experiments have been conducted
  • The perception that it is a better replacement for fish
  • Prior knowledge in biochemistry/biotechnology
  • Acceptance of GM technology as a developed method
  • Awareness of existing GM products in the market
  • The belief that benefits outweigh risks
  • Lack of significant negative effects from GM products thus far

Key Consideration

  • Points Confirmation that official safety standards have been met
  • Assessment of whether sufficient information and knowledge have been communicated and understood

Preferred Methods of DHA Intake

From the survey, we found that 67% of respondents prefer cooking as their method of DHA intake, while nearly 30% are open to trying supplements. Our project aims to produce DHA sustainably while considering these preferences helping people who would like to cook such as the design of DHA recipe. This question helped enhance our understanding of the public's approach to DHA intake.

Reasons for Cooking vs. Taking Supplements

Reasons for Cooking vs. Taking Supplements

Reasons for preferring cooking:

  • (Sufficient Dietary Intake)The belief that dietary intake is sufficient
  • (Preference for Organic Approaches)Preference for a more organic approach
  • Perception of being more natural and healthy
  • (Simplicity and Enjoyment)Simplicity and ease of preparation
  • Enjoyment of taste and texture
  • Trust in food over supplements
  • (Cost-Effectiveness)Lower cost, as meals are seen as necessary while supplements are viewed as extras

Reasons for preferring supplements:

  • Convenience
  • (nutrient concentration) Higher nutrient concentration
  • Ease of consumption
  • (Time constraints)/ (social influence)Lack of time or equipment for cooking, especially among students Influence from social trends