Mascots
The design concept of our mascot stems from a deep understanding of environmental protection and science and technology, as well as a strong commitment to sustainable development, integrating elements of environmental protection, science and technology and sustainable development, aiming to convey a positive and innovative spirit.
The mascot’s head wears a unique helmet, and the jagged pattern on the headgear not only adds a sense of visual hierarchy, but also highlights the mascot’s rigor and scientific rigor as a representative of the project, indicating that the enzyme molecules have unique active sites on their surfaces, which act as precise locking holes, specifically recognizing and binding specific parts of the plastic molecule to initiate the degradation process.We hope that this symbolizes the project’s focus on environmental issues and demonstrates the importance of the power of science and technology in solving global problems.In addition, the mascot’s costume design is equally unique.The mascot’s overalls are based on the concept of the earth, which is a visual representation of our concept of “geoengineering”.The blue overalls, like the Earth’s coat, fit snugly around the body, reflecting our deep and inextricable connection to the planet.The pockets on the pants have a recycling symbol printed on them, which is not only a declaration of the recyclable material properties of the clothing itself, but also a strong hint of the circular economy model advocated by our research project.
Every detail in this design is imbued with a deeper meaning, and together they weave a story of environmental protection, technology and sustainability.It is not just a simple cartoon image, but also a carrier of our common beliefs and visions, inspiring us to pursue scientific and technological progress while not forgetting to shoulder the sacred mission of protecting the earth’s homeland.
Team uniform design
Our team uniform design is full of creativity and deep meaning, and every detail is carefully crafted, conveying a strong spirit of environmental protection and public welfare.
From the front, the team LOGO in the upper left corner is like a bright pearl, shining our unique light and highlighting our identity and pride. The vase pattern in the center is like a work of art, elegant and solemn. The flowers in the first half are gorgeous and colorful, like a flower-like earth. Each flower is a vibrant life form, weaving the magnificent picture of nature together. However, under this beautiful scenery, there is a trace of worry - the plastic bottle in the lower half. This is a profound reflection on reality and a wake-up to human behavior. The existence of plastic bottles, like a sharp contrast, reminds us of the seriousness of environmental pollution and calls on us to take action to protect our common home. In the choice of base color, we use deep and quiet blue as the main tone. The addition of this whale makes the whole design more vivid and interesting, and also conveys an important message: the fragility and preciousness of the marine ecosystem. Its existence reminds us of marine creatures threatened by plastic pollution and arouses our concern and love for them. The pattern on the back is a unique collage of art. This is a collection of paintings created by different deaf and dumb children with plastic. Each painting is a true portrayal of their inner world and a unique expression of their perception of the outside world. These works may be childish, but they are full of innoce and beauty. They tell us that everyone has their own voice and has the right to be heard and respected. We present these works in the form of puzzles, implying that everyone is an indispensable part of the world. Although our strength is small, when we unite to solve problems and protect the environment, we can create amazing miracles.
Picture book
“The mountains are heavy and the water is doubtful. There is no way out, and the willows are dark and the flowers are bright.” This ancient poem depicts the scene of finding a way out in a difficult situation, just like the design concept conveyed in our picture book “Rebirth of Plastic Bottles: I Want to Strike Back” - looking for opportunities for change in the environmental crisis. The creative inspiration of this picture book comes from the series of novels named with rebirth as a gimmick in Chinese online literature. We hope to briefly describe the “fate” and “rebirth” of plastic bottles in this way.
The title of the picture book, “Rebirth of Plastic Bottles: I Want to Counterattack”, implies that plastic bottles still have the opportunity to counterattack in the face of the fate of being abandoned. From the perspective of plastic bottles, we talked about its final three whereabouts: landfill treatment, incineration treatment and recycling, and discussed the advantages and disadvantages of these three methods, especially their disadvantages.
“The landfill is also a plastic tomb.” This is our deep reflection on landfill treatment. Landfill only temporarily covers up the problem, but it cannot fundamentally solve plastic pollution. Landfills have become plastic graves, and our earth should not be buried for waste. For incineration treatment, although incineration of plastic can reduce the volume, the toxic gases and secondary pollution generated in the process are undoubtedly a great threat to human health, and the air pollution and health problems brought by it cannot be eradicated. Finally, recycling is the key to solving plastic pollution, but its process is complex and requires everyone’s participation and efforts.
The picture book emphasizes the importance of personal actions to environmental protection by telling the “counterattack” of plastic bottles. In a word, our picture book design concept is to reveal the seriousness of the plastic pollution problem, while advocating the spirit of “counterattack” and encouraging everyone to become an active participant in environmental protection.
The full version of the picture book can be viewed by clicking below：
Emoticon pack
Our mascot emoticon pack series is like a box of colorful candies, each of which is full of surprises and fun, aiming to add a touch of brightness to daily communication.
TikTok, official account publicity
Our goal is to make every follower a participant and communicator of environmental protection actions through publicity.
TikTok, a world-renowned short video platform, has become a golden area for brand promotion and content dissemination with its strong user base and highly active social environment. According to statistics, TikTok has more than 400 million daily active users, which means that hundreds of millions of eyes look for fresh and interesting content on the screen every day. TikTok’s influence is not only reflected in its huge user group, but also in its ability to spread content quickly and form viral marketing effects through accurate algorithm recommendations. Through these strategies, we have built a comprehensive publicity network on TikTok and official accounts, which not only improves the popularity of the team, but also effectively conveys our environmental protection concept and promotes in-depth interaction with users.
We welcome you to actively follow our Jitterbug account（https://v.douyin.com/ik9MJfSe/ 8@0.com）!